Cash for shedding pounds: new government proposal

10:52 Thu 24 January 2008

The government has announced some interesting proposals as part of a £372million healthy living plan, including giving small cash rewards to people who lose weight.

Almost two-thirds of adults and a third of children are either overweight or obese, costing the NHS the princely sum of around £1billion every year.

The Healthy Weight, Healthy Lives strategy highlighted that in the US, small bribes to incentivise people who need to shed a few pounds has worked well and they are considering adopting this technique in the UK.

We're wondering what Marjorie Daws would think of this scheme.