Frederick's of Hollywood goes pinup chic with Dita Von Teese

15:50 Mon 12 November 2007

With branding onslaught from luxury lingerie labels like Agent Provocateur and Victoria's Secret, many other collections have been struggling to keep up.

Frederick's of Hollywood has scored a hit with it's Christmas campaign this year. The Burlesque Queen, Dita Von Teese, has given the lingerie line a chic, vintage pinup look that's proving a huge success. The evocative artwork Frederick's has used is spot on for Dita's look, giving the collection a real retro feel. Ms. Teese is gaining a huge mainstream following with her individual look - even animal rights campaigner PITA recently used her in a promotion.

Take a look at a selection from the new Winter range here.